"Sentence" 2013 "Qiyi Air Conditioning Advertising Language" Awards



















I. Introduction of the company

Yanyi Group is a modern high-tech company dedicated to the R&D, production, sales, and engineering services of central air conditioners, commercial water heaters, and industrial refrigeration products. The headquarter is located in Huangdu Industrial Park of Shanghai International Automobile City. Shanghai Jiading and Jiangsu Rugao have two modern production bases with a total area of ​​80,000 square meters. The annual production capacity reaches 2 billion yuan. It has seven wholly-owned subsidiaries and Nearly 40 sales and service outlets, covering domestic and foreign markets, are China's top 10 central air conditioning national brands, China's top 10 chiller brands, Shanghai high-tech enterprises, and Shanghai Science and Technology Giant project company.

Second, activity overview

Event time: April 8th to June 8th, 2013 (Date of submission is based on email date)

Call for Content: 瀚 Arts Air Conditioning Corporate Image Advertising Special Advertising Language

Collection time schedule:

April 8 - June 8: Open Call Stage

June 9-13: 10 shortlisted entries

June 14-18: Publicity stage - online display of finalists, accepting supervision reports

June 19-23: The Organizing Committee will judge each award

June 24-28: Announce the final winning work and contact the author to award the award

Third, the recruitment details

The collection of air-conditioning advertising language for the arts and crafts of the arts is facing the whole country, and all organizations, social groups and natural persons can participate. The requirements for solicitation are as follows:

1. With clear themes and deep meanings, it can fully reflect the spirit of Yan Yi's enterprise, also can demonstrate the industry advantages of Qin Yi Art, show the company's high-end brand strength and rapid development trend, and become the image window of the whole society to understand and understand Yi Yi. ;

2. Express in Chinese, within 12 words, and the sentence is not limited. It can be a sentence, a group of words, or even a few words;

3. The written requirements are creative, concise and easy to remember, majestic, full of appeal and impact, with strong communication;

4. The characteristics of outreach should be highlighted so that people from different regions and cultural backgrounds can recognize and accept it;

5. Concise description of the works to be applied.

Fourth, the assessment method

1. On the basis of full brewing, multi-party consultation, repeated screening, and careful listening to the opinions of people from all walks of life, the Organizing Committee invites relevant experts and leaders to form an activity organizing committee to collect works in accordance with the principle of fairness, openness, and fairness. Conduct the review. The results of the review will be announced on the official website. Winners will formally notify the creator by telephone;

2. The organizing committee will vote and select the short-listed works from the advertisement image propaganda language, nominate the works from the short-listed works, and then select the selected works from the works. If no outstanding works are produced within the stipulated time, the organizing committee will postpone or abandon the selection of high awards as appropriate;

3. The same type of solicitation product will not be awarded repeatedly and will be issued according to the high reward standard.

V. Awards setting

The solicitations will be divided into four categories: finalists, third prizes, second prizes and first prizes.

1. First prize: 1 prize, 5000 yuan / person;

2. Second Prize: 2 with bonus of 2,000 yuan/person;

3. Third prize: 3, bonus 1000 yuan/person;

4. Finalist Award: 10 (including the first, second and third prizes), prize: a beautiful blue and white porcelain U disk. (The individual income tax for the above bonuses will be deducted from individual bonuses)

VI. Participation methods

1. The slogan requires the direct presentation of written expressions. The organizing committee produces advertisements according to the requirements of the application and repeats the publication through the media;

2. The number of submissions by the applicants is not limited. The content of each work should be within 1P of the A4 size word document, and the contributor's name and contact details should be indicated at the bottom right of the manuscript.

3. All submissions are submitted via e-mail: E-mail: Contact (Transfer) 8068 Any work that meets the above requirements will be deemed as a valid contribution and can be selected.

VII. Precautions and Samples

1. Participants can directly log in the official website

2. All works collected in this activity must be authentic, healthy and legal, and are original works. Where the works involve plagiarism, borrowing and other infringements, the applicant shall bear all legal responsibilities;

3. Once the advertisement language is adopted, the copyright belongs to Shanghai Haoyi Refrigeration Machinery Co., Ltd., and the creator has the right of authorship;

4. All contestants are deemed to have agreed to all the procedures of this activity. All submissions will not be returned. The selected project committee will recommend relevant units and media to use or spread it in festivals, conventions, events, conferences and other activities;

5. Loss of an applicant’s work due to delays in delivery, loss, mis-delivery or other non-recruitment units is at your own risk.

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