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For LED lighting companies, expanding channels has always been an unavoidable topic, and in all channels, the market prospects for commercial lighting have been widely recognized in the industry. In the field of commercial lighting, how to lock in a sub-segment to carry out in-depth cultivation to obtain the corresponding economic benefits and brand effect has become the primary issue that enterprises need to consider.
The furniture store has a wide coverage rate and a high audience rate. Therefore, furniture store lighting is considered to be a market segment with a very broad market prospect. Therefore, it is listed as a LED lighting fixture with clothing stores, jewelry stores and lifestyle supermarkets. Segmentation area.
LED boosts store sales Traditional lighting companies have obvious advantages in channel construction. Many LED companies, especially small and medium-sized LED lighting companies, have difficulty entering the traditional distribution channel camp. Under this circumstance, enterprises can only find another way to hinder smaller channels. . Wei Zhiguo, general manager of Shenzhen Yige Optoelectronics, told reporters that furniture stores are highly eager for LED lighting products, but LED market share is not high, which is an opportunity for LED companies.
As Wei Zhiguo said, the reporter found through the survey of major furniture stores in Shenzhen that although the proportion of traditional lighting fixtures in major stores is still considerable, the momentum of emerging LED lighting fixtures has not diminished. LEDs in the Hongshuwan District of Shenzhen have generally begun to adopt LEDs. Red Star Macalline in the new century center has also begun to use LED lamps in the decoration process, and the proportion of LEDs in several major furniture stores in Europe City is also Start to increase.