Beijing Volkswagen Automotive Billboard Volvo Wins Two Awards
The Beijing International Automobile Exhibition, held every two years, has recently concluded, but the excitement surrounding the event continues to grow. As one of the most anticipated automotive events globally, this year’s show attracted top automakers from around the world, making it a vibrant and dynamic platform for innovation and competition. Among the standout participants was Volvo Cars, the renowned Scandinavian brand known for its commitment to safety, quality, and cutting-edge technology. This year marked a significant milestone as the Beijing Auto Show was upgraded to an international event, drawing global attention and participation.
Volvo made a strong impression with a comprehensive presence at the exhibition. The CEO attended the event, while the chief designer introduced new design concepts. A powerful lineup of vehicles was showcased, including the first-ever introduction of the new S40 and VCC luxury intelligent concept cars in China. The brand also featured a booth that met the world's highest standards, stretching over 1,000 meters in length. Volvo received a "global-level" treatment at the event, with numerous activities and presentations that captured the attention of visitors and industry professionals alike.
In addition to the exhibition, the “Auto Mall Auto Base Cup†car vogue awards were announced just before the event closed. This survey, which followed strict ESOMAR/ICC market research quality control standards, was the only official award program authorized by the Beijing International Automobile Exhibition Organizing Committee in 2004. From June 9 to June 15, 2004, the voting process involved attendees, media, and car dealers at the exhibition site. A total of 50,000 questionnaires were distributed, with 10,000 collected on-site and 40,000 sent via SMS. In the end, 13,797 forms were returned, of which 11,892 were valid, including 141 from media representatives (1.19%) and 160 from car dealers (1.35%). The results reflected the high credibility of the selection process.
Volvo continued to impress with its dedication to safety and innovation. Its model series has earned multiple awards in both international and domestic competitions. The brand's commitment to excellence was clearly demonstrated at the Beijing Auto Show, reinforcing its reputation as a leader in the automotive industry.
By combining a strong product showcase with meaningful recognition, Volvo not only highlighted its technological advancements but also strengthened its position in the Chinese market. Site Editor: Source: Qianlong Automobile
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