Delicate Tires Launches Support for Women's Volleyball to Help Olympics Themed Events

On November 4, 2011, the Chinese women's volleyball team successfully defeated Algeria, Japan, Dominica, Argentina, Serbia and South Korea in the women's volleyball World Cup. This made the Chinese women's volleyball team top in the standings. This is also the reason why Linglong Tire became a Chinese women's volleyball team since March 2011. After the sponsors, the Chinese women's volleyball team once again achieved impressive results.

China Volleyball, with its tenacious spirit and solidarity, has long influenced generations of Chinese people and is an outstanding representative of the Chinese national spirit. Linglong Tire Co., Ltd. is a national enterprise with a strong sense of corporate responsibility, ranking China's tire industry. The top three, the world's top 16 tire industry, after 36 years of innovation and development, relying on the "unity and hard work, striving for first-class" spirit of enterprise, is currently leading the Chinese tire industry to the world, also like the Chinese women's volleyball team represents the Chinese nation Strive for hard work.

The China Truck Network reporter learned that since Linglong Tire has signed a women's volleyball team in March 2011, it has held a variety of "sports marketing and brand promotion" activities, all of which have achieved good results. This is also the case of Linglong Tire as a national enterprise for many years. "Interweave, cross-staggered" corporate sports culture development model, and "fighting spirit" has become synonymous with exquisite tires. The sponsorship of the Chinese women's volleyball team is also part of Delonix's new international strategy development stage. It hopes to sponsor the China National Volleyball Team to participate in various domestic and international competitions to better promote and establish the international brand image of Linglong tires.

Ling Feng, the general manager of Linglong Tire, mentioned that as a domestic independent tire company, few people are concerned about the concept of “brand” and believe that the brand is sales, that is, products. In fact, the concept of the brand is not only that, but there is a more important aspect that can People resonate with the "culture" and the power behind the brand. The choice of exquisite tire corporate culture is "sports marketing." Tyres are sporty, and the tire industry is dynamic, innovative and full of challenges. However, the concept of faster, higher, and stronger sports that people bring to people is similar to that of tires. At the same time, sports is still international. Sports and sports spirits are interlinked between countries and nations. This provides exquisite tires with an international stage for displaying their own products, which will greatly increase the awareness and affinity of exquisite brands.

With the "sports spirit" of the tireless exquisite tires, from January to June 2011, the entire Linglong Tire Company achieved a sales income of 5.829 billion yuan, an increase of 15% over the same period of last year, and the total tire production volume reached 11.9046 million sets, and the Linglong tire brand. Its value rose from 7.091 billion yuan in 2010 to 9.269 billion yuan, ranking 129th, ranking 8th in a row, ranking first in the domestic tire industry. For three consecutive years, the export has also steadily ranked the top spot in China's tire industry, and has no doubt become the first Chinese tire export brand.

According to the relevant person in charge of the exquisite tires, in the next match of the Chinese women's volleyball team, Linglong Tires will also launch a number of themed activities “supporting the women's volleyball and assisting the Olympics” aimed at different audience groups.